Do you enjoy building relationships with customers, identifying the right voices for the right moments, and transforming their experiences into compelling narratives?

Join Ellucian’s Marketing team as a Customer Impact Manager. In this individual contributor role, you will focus on sourcing and cultivating customer advocates and aligning their stories to Ellucian’s strategic priorities. You’ll ensure every project surfaces the quotes, proof points, and impact metrics our audiences need—whether for testimonials, speaking opportunities, or research partnerships.

Where you will make an impact

• Maintain an Advocate Go-List and Cultivate Relationships: Develop and maintain a dynamic list of top advocates, capturing their strengths, account context, and past successes to match them to the right opportunities. Work with account teams and leaders to identify and cultivate new customer advocates and institution successes to elevate in the market
• Create an Outcomes Matrix: Define and track the key outcomes we want to highlight and build a matrix that guides the collection of testimonials and quotes.
• Source and Align Advocates: Identify the right customer voices for campaigns, events, case studies, and research.
• Shape Storytelling and Script Video. Help define the types of quotes, stats, and evidence we need, and guide how they are captured across video projects. Work closely with product marketing and sales leadership.
• Support Calls for Proposals: Help source and recommend the best-fit customers to participate in speaking opportunities, case studies, and industry events.
• Promote and Enable: Ensure Sales, Product, and Campaigns teams have easy access to the best stories and proof points, while also diversifying the pool of advocates across formats—from video testimonials to live events and thought leadership.
• AI Strategy—Use AI and other best practices and innovations to strengthen customer engagement, improve advocate alignment with projects, and simplify the way content is captured, managed, and shared.
• Measure & Optimize: Track story pipeline, content engagement, and usage to prove ROI and refine strategy.

What you will bring

• 3-5 years of experience in customer marketing, advocacy programs, content production, or customer success.
• Demonstrated ability to source and elevate customer voices that drive measurable impact.
• Exceptional communication and writing skills with a passion for storytelling and higher education outcomes.
• Proven project management skills—organized, deadline-driven, and focused on quality.
• Collaborative mindset, able to work across Sales, Campaigns, and Product Marketing to align priorities.
• Openness to adopting new AI tools to streamline workflows, enhance content development, and improve efficiency.
• Metrics-driven approach with experience managing KPIs such as customer advocate engagement, internal/external engagement of testimonials, number of active advocates on the go-list, with coverage across key segments